VIDEO: “Digital marketing for the soca industry in the Caribbean” – Take Two Sunday

Take Two Sunday hosts Dominic Kalipersad and Roger Lee speak to Music Matters: The Caribbean Edition host Nigel A. Campbell and digital strategist Keron Rose on the ins and outs, and necessity of soca artists having a digital marketing strategy for their career and the music, in general. As the 2024 Carnival season heats up in Trinidad, they look at the landscape of digital footprints and assess the impact of the ad hoc state of the sector. Video courtesy i95.5 FM

• Programme Date: 14 January 2024
• Programme Length: 01:33:01

Courtesy i95.5 FM